Podcasting

The word podcast actually comes from the word mixture of broadcasting and I-Pod. A podcast is a row of digital media files that are often downloaded through web syndication. The delivery of podcasting differentiates it from other ways of accessing media files over the web such as direct downloading or streamed webcasting. Podcasting is a form of audio broadcasting over the internet.

Podcasting is used to distribute audio and video recordings of lectures, audio-conferences, and public lectures and events etc. Podcasts have many benefits especially for tourism organizations. Benefits include: reaching a new audience, bulding a relationship with your listeners, highlighting your authority, increase in advertising potential and respond to customer feedback. Podcast downloaders tend to be male, young and well educated. About half of the Podcasting audience is made up of people between the ages of 35 and 54, therefore they are the new audience to reach.

What is meant by ``highlighting your authority`` is that when you give useful information to people then they will most likely trust you and search for you whenever they want to know something.
People like to consume media in a variety of ways and a podcast can help you reach a new audience. Podcasts are also relatively easy to produce. A decent microphone and some audio editing software is all you really need to get your podcast started.






Sources: 
http://www.entrepreneurs-journey.com/230/what-is-a-podcast/
http://socialmediatrader.com/what-are-the-benefits-of-podcasting/